Do you love making cakes at home? We are sure you have had the idea to sell them to order more than once. Just imagine: you are doing what you love and at the same time have an additional income of 2-5 thousand eur, and if you decide to devote yourself entirely to cakes, you can easily earn from 5 thousand!
Thinking? Then at the very beginning you will need knowledge about promotion. After all, who is the driver of the business? Of course, customers!
You can give these first few unsold cakes to your home without remorse, but then you will become extremely sorry for the effort, time and money spent. And the experience of thousands of our students in selling the first cakes is collected here.
Already now think about how you will promote your products, what platform you will choose for advertising, it should be borne in mind that you cannot save on this, and even if you have a very small budget for advertising, you can multiply it at Casino Greek to be able to buy advertising by higher-quality sites, consider the “chips” that will set you apart from your competitors. In today’s article, we have just prepared for you examples of selling texts, post ideas and advertising chips that we used to promote our confectionery.
DETERMINING THE SITE
At the beginning of the journey, we advise you to choose one site so as not to waste time. Then, when you can delegate and expand the number of orders, it makes sense to enter several sales channels. However, there are successful confectioners with huge turnovers who use Instagram exclusively in their promotion. This is what we recommend focusing on.
Make your profile so that customers understand that they sell cakes here. In the profile header, be sure to indicate your field of activity. For example, “Cakes to order London.” You can see how it is decorated in our confectionery. It is convenient if the pickup area is indicated in the header. Some confectioners immediately write the minimum order amounts: “Cakes from 2 kg, from 60 eur / kg.”
All profile photos must be yours! Learn to photograph using natural light. No amount of processing will fix a bad photo, so always strive to improve your skills. Follow our tips and over time, your photos and cakes will become inspiration for Pinterest.
Pictures are accompanied by texts. So the client will remember the assortment, learn about the possibilities of decoration and organizational issues. Write about what excites customers, then every word gets into the heart. And here you can get ideas for posts.
By the way, we call our subscribers BonBon chiki, which makes Instagram more “alive”. This is a derivative of the name of the BonBon confectionery, which our customer came up with.
PRODUCT POSTS
These are publications that are directly aimed at sales. In them you can talk about your assortment, fillings, possible decor options, prices, and so on.
EXAMPLE:
Macarons
For every taste and color
Good afternoon, Bonbon chiki! Today we are talking about macarons. Very photogenic and delicate desserts, that hands reach out to them. And how many of them can you eat at a time?
We think a lot After all, after these sweet “sandwiches” are swallowed, no heaviness is felt, so you can still and more
However, any meringue is like an eaten cloud
We prepare macaroons from several types of nut flour, choose according to your taste
CLASSIC ALMOND MACAROON
- 🌟White chocolate
- 🌟Lemon
- 🌟Berry
- 🌟Salted Caramel
HAZELNUT MACARONS
- 🌟Blueberry
- 🌟Mint
- 🌟Orange – milk chocolate
- 🌟White chocolate – cheese
CEDAR MACARONS
- 🌟Milk chocolate
- 🌟White chocolate
Assortment price:
- 🎁five flavors – 25 eur
- 🎁 ten flavors – 40 eur
What flavor would you like to try?
POSTS ABOUT QUALITY
Be sure to focus on the difference between homemade desserts and store-bought ones. Write about using the best and only natural products. These texts prove the validity of your price list. After all, a cake made from good products costs many times more than a strip from a supermarket.
Emphasize that your cakes can be eaten by children, because they do not contain artificial additives.
EXAMPLE:
Did you also think that candied marshmallows were the norm?
No no and one more time no! Marshmallow should be of the most delicate texture, melt in your mouth
No grains of sugar should be felt when chewing
We know that store-bought dessert often sins with this.
There is a violation of manufacturing technology and the desire to reduce the cost of production – because of which quality suffers
We make our marshmallows manually from fruit and berry purees, this recipe has long been loved by many
Try it, marshmallow will open for you from a new side
The cost of marshmallows is 2 eur/pc.
POSTS ABOUT YOU
Do not hide your face behind the photos of cakes! No no! It is much more pleasant for a client to buy from a living person than from some confectionery shop. Do not forget that many people choose home confectioners precisely because they have live communication with them, the same values, this is a person in love with baking who can be “touched” (albeit virtually).
Tell us about your path in the profession, where you studied, why you decided to get into the confectionery business, infect your subscribers with your love for cakes! Illustrate personal posts with your photos.
Dilute your stories by showing cooking processes, feel free to share your professional life. Many students of our school note that after they began to show themselves in the account, their sales immediately increased.
EXAMPLE:
Once upon a time, “BonBon” confectionery began with the desire to please one little girl on her second birthday.
Yes, BonBon chiki, I started my confectionery journey by preparing a cake for my daughter’s holiday).
In fact, nothing has changed now, and children are still our main connoisseurs
And we are proud that our cakes, due to their natural composition, can be enjoyed even by the smallest sweet tooth.
And we are very happy with sincere smiles and genuine admiration that appears on children’s faces when they see our cakes.
After all, these are emotions that you can’t buy.
And they are priceless
HISTORIES OF DESSERTS
Small encyclopedia posts so that customers can read not only about prices and toppings, but also replenish their knowledge base. Many cakes and desserts have interesting stories. Tell them! It will be unexpected to find out that pasta has been cooked for many centuries, and the family Pavlova, of course, is named after the great ballerina.
EXAMPLE:
Pavlova’s dessert is delicate and light, like a tutu of the famous Russian ballerina, after whom it was named
Perhaps almost everyone knows this.
But do you know, BonBon chiki, that the origin of this dessert is New Zealand-Australian?
Ballerina Anna Matveevna Pavlova toured Australia and New Zealand in the 1920s. And according to one version, the dessert recipe was invented by the chef of a hotel restaurant in Wellington in 1926 to treat them to a ballerina. And according to another, it was invented by chef Bert Sachet in 1935 in Australia. They could not establish the truth, so the recipe is considered their own in both New Zealand and Australia.
Enlightenment moment is over
And it doesn’t matter to us who came up with this recipe.
The main thing is that you can always order an amazing Pavlova from us, BonBon chiki!
Both in the form of cakes and in the form of a cake
By the way, have you tried this dessert in our performance?
ORGANIZATIONAL POSTS
In this section, you can answer all the questions that you are bombarded with in direct. Minimum order, delivery options, where to pick up, how much to order, and so on.
EXAMPLE:
How to calculate the weight of a cake for a holiday?
Puzzling over how much to order a cake for a celebration? So that everyone has enough and no one is left hungry?
Bonbon chiki, it all depends on the format of the event itself
For example, if this is a wedding with a large banquet, then the waiters usually cut the pieces thinner, because the guests ate heartily for the whole evening, but you still need to try the cake
If this is a small tea party at home, then there will certainly be people who want larger pieces to taste well.
Therefore, the recommendation usually varies from 150 to 250 grams, the weight of the piece is multiplied by the number of guests – and the recommended cake size is obtained.
When ordering, specify for which event you are planning a cake, our administrator will calculate the optimal quantity for you☺️
BonBon chiki, may all your parties be great and have enough sweets for everyone☺️
Phew, here we have laid out the basis for selling posts on Instagram. There are, of course, many more themes and options! The main thing for a confectioner is to understand the principle of defining a topic. Write about what excites a person who wants to order a cake, become his guide to the sweet world.
And if you need a mentor in the world of the confectionery business, we will gladly become one. Thanks to the “First Workshop” course, hundreds of our students have fulfilled their dream and become professional cake makers.
Every day we share our experiences on our Instagram. Subscribe and stay up to date with all the confectionery secrets.
We wish you an endless stream of customers and many interesting orders. Until we meet again in confectionery!